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6 Reasons Not to Offshore Alone

Many of you reading this have likely contracted with companies to build your websites, your mobile apps, and/or even run your digital advertising campaigns.  At some point, you’ve likely considered (if not experimented with) offshoring your development to companies in India, Ukraine, the Philippines, China, etc.  To those of you who have never had a bad experience, let me just say congratulations!  You are among the select few who have successfully navigated the often treacherous waters of offshore development.

To everyone else who has wound up spending more money trying to get out of spending money, here are 6 reasons why contracting with a hybrid agency, that uses a combination of both U.S. and offshore resources, can be a better buy than offshoring alone:

Talent Acquisition

Spoiler alert: The vast majority of offshore companies are stocking your teams with ‘fresh-out-of-college’ (border line intern) developers in their early 20’s who are anxious to learn on the job at the cost of your project.

Why?  Because hybrid agencies, such as Cyndica Labs, are constantly interviewing hundreds of candidates across dozens of offshore companies (often flying to these foreign countries to interact with the teams personally and assess the skills onsite) in an effort to swoop up the best possible talent.

Moreover, since hybrid agencies maintain multiple projects across any given offshore company, we’re closely attune with their turnover and are quick to adapt to the loss (or gain) of talented resources.

This dynamic optimization ensures hybrid agencies consistently secure and retain only the best of what offshore companies have to offer, thereby ensuring your projects receive nothing but the best quality care.


If you contract a fixed-bid project with an offshore development shop, this company only has the internal resources available within their staff to execute your deliverables.  In contrast, hybrid agencies serve as general contractors that work with multiple (often dozens) of individual companies so their resource pool is much greater when building the perfect team to suit your project’s needs.


Given the often massive time differences with some of the most popular offshoring destinations, taking it upon yourself to manage your project to completion with phone calls at the break of dawn or late at night can have a grueling impact on the rest of your life.  Moreover, integrating with a given offshore team’s personalities, management styles, and communication deficiencies can take weeks (if not months) to fine tune – hardly something your deadlines have the luxury to sustain.

Hybrid agencies, on the other hand, manage projects fulltime (at the break of dawn, during normal business hours, and late at night).  Additionally, we’ve already worked out the often costly and laborious management kinks with our offshore partners so your operation is streamlined from day 1.


No such list would be complete without at least a small mention about communication, but perhaps not the kind of communication you may be expecting.  Of course, language barriers can lead to misunderstandings which invariably lead to project delays or future debates about what was “in” or “out” of scope, but here are three often underestimated points regarding communication that hybrid agencies solve:

a.) Business communication: We work to understand your business, not just your specifications.  So when something doesn’t appear to line up, we’re conscious enough to identify red flags and bring them to your attention for further clarification.  Not only does this often save time and money (by avoiding future rework), it can also help you identify potential flaws in your application logic or website layout heretofore unrealized. This level of understanding and communication is something you can expect from a hybrid agency like Cyndica Labs, but it’s rarely something you’ll find outside of America.

b.) Technical communication:  We understand technology, not just business. What this means is we can translate your business requirements into technical specifications with perfect fidelity.  Communicating with an offshore company can be challenging enough, but without a strong technical background, this additional layer of communicative complexity is one of the top culprits behind missing deadlines.

c.) Cultural communication: Lastly, there’s cultural communication.  Various communicative soundbites you’d take for granted are often lost on offshore companies.  It’s not that they’re not listening, it’s not even that they don’t want to understand you (they desperately do!) it’s that they lack the fundamental cultural framework to effectively understand many aspects of your communique.  Worst still, because they don’t know they don’t know, they’ll go on thinking they’ve received your input accurately without the slightest clue they’ve completely missed your request and will go about working diligently on assignments entirely backwards from your needs.  Hybrid agencies will have this cultural sensitivity when transcribing your needs and will subsequently convert these business requirements into accurate technical specs for our premium offshore partners while actively managing them to completion – your best bang for the buck!


While hybrid agencies, such as Cyndica Labs, may not be the only client for our various subcontractors – we’re often the most important one.  Why?  Simple economics.  Since we consistently bring a high number of projects to the table, this gives us leverage which we use to negotiate everything from price, to team composition, and standard of care.

These are all ways we’re capable of delivering a higher return on your investment than should you go it alone.


This is, of course, the last point anyone wants to bring up – but it’s a critical insurance policy against a project gone awry; and that is: Recourse.  We’re a U.S. based company with headquarters in Irvine, California.  If something goes wrong with your project, you can take us to court and sue.  There is a system in place to address your grievances that simply doesn’t exist when dealing with offshore companies.  Moreover, we provide a guarantor of service which entitles you to 100% of your money back should we fail to deliver.  When is the last time you’ve seen an offshore company offer that in their terms of service?


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